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Johnnie Walker Takeover at La Marqueta

Project Type

Event Production


December 2023

Case Study: Johnnie Walker Takeover at La Marqueta

Client: Johnnie Walker

Event Overview:
Spotlight Entertainment collaborated with Johnnie Walker to execute a captivating brand experience, the Johnnie Walker Takeover, at La Marqueta in the heart of San Juan, Puerto Rico, in December 2022. This event marked the third in a series of successful experiences with Johnnie Walker.

Project Objectives:
- Create an exclusive takeover party for influencers and special guests as a Christmas holiday kickoff.
- Establish brand awareness and loyalty.
- Showcase Johnnie Walker's versatility in cocktails.

Production Elements:
- Professional sound system.
- 16 moving head lights for dynamic lighting effects.
- Stage for performances.
- LED screen for visually engaging content.
- Ambience LED uplights for atmospheric lighting.
- Custom artwork and printing materials for branding and decoration.

Spotlight Entertainment transformed La Marqueta into an immersive experience that celebrated Johnnie Walker's brand identity. The event featured a curated mixology menu presented by four of Puerto Rico's renowned bartenders, each highlighting a different taste profile: Smoky, Fruity, Sweet, and Spicy. This exquisite cocktail selection was complemented by delectable tapas, meticulously crafted by Culinary U, with each bite paired perfectly with a cocktail.

For entertainment, the event boasted an open-format DJ and a live band that set the perfect vibe. Attendees also had the opportunity to explore a speakeasy experience with two house DJs and a mixology bar offering exclusive cocktails for the night. The JW Gold Moment, a highlight of the evening, surprised guests with hanging dancers descending from the venue's roof and an energetic batucada performance. It was truly an epic party that left an indelible mark.

Key Achievements:
- Successful takeover of La Marqueta, a renowned event venue in San Juan.
- Delivered an exclusive holiday kickoff party for influencers and special guests.
- Established and reinforced brand awareness and loyalty.
- Showcased Johnnie Walker's versatility in cocktails.
- Featured an exceptional mixology menu by four distinguished bartenders.
- Offered a delightful tapas menu with cocktail pairings.
- Presented a diverse range of entertainment options.
- Created memorable moments, including the JW Gold Moment.

Client Testimonial:
Spotlight Entertainment's ability to transform La Marqueta into a captivating Johnnie Walker Takeover was nothing short of extraordinary. The event not only met but exceeded our expectations in terms of creating brand awareness and delivering an unforgettable experience.

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