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Johnnie Walker Takeover at La Marqueta
Case Study: Johnnie Walker Takeover at La Marqueta
Client: Johnnie Walker
Spotlight Entertainment collaborated with Johnnie Walker to execute a captivating brand experience, the Johnnie Walker Takeover, at La Marqueta in the heart of San Juan, Puerto Rico, in December 2022. This event marked the third in a series of successful experiences with Johnnie Walker.
- Create an exclusive takeover party for influencers and special guests as a Christmas holiday kickoff.
- Establish brand awareness and loyalty.
- Showcase Johnnie Walker's versatility in cocktails.
- Professional sound system.
- 16 moving head lights for dynamic lighting effects.
- Stage for performances.
- LED screen for visually engaging content.
- Ambience LED uplights for atmospheric lighting.
- Custom artwork and printing materials for branding and decoration.
Spotlight Entertainment transformed La Marqueta into an immersive experience that celebrated Johnnie Walker's brand identity. The event featured a curated mixology menu presented by four of Puerto Rico's renowned bartenders, each highlighting a different taste profile: Smoky, Fruity, Sweet, and Spicy. This exquisite cocktail selection was complemented by delectable tapas, meticulously crafted by Culinary U, with each bite paired perfectly with a cocktail.
For entertainment, the event boasted an open-format DJ and a live band that set the perfect vibe. Attendees also had the opportunity to explore a speakeasy experience with two house DJs and a mixology bar offering exclusive cocktails for the night. The JW Gold Moment, a highlight of the evening, surprised guests with hanging dancers descending from the venue's roof and an energetic batucada performance. It was truly an epic party that left an indelible mark.
- Successful takeover of La Marqueta, a renowned event venue in San Juan.
- Delivered an exclusive holiday kickoff party for influencers and special guests.
- Established and reinforced brand awareness and loyalty.
- Showcased Johnnie Walker's versatility in cocktails.
- Featured an exceptional mixology menu by four distinguished bartenders.
- Offered a delightful tapas menu with cocktail pairings.
- Presented a diverse range of entertainment options.
- Created memorable moments, including the JW Gold Moment.
Spotlight Entertainment's ability to transform La Marqueta into a captivating Johnnie Walker Takeover was nothing short of extraordinary. The event not only met but exceeded our expectations in terms of creating brand awareness and delivering an unforgettable experience.